I got involved with the Florence fandom around the same time I set up a twitter account ( @Fiona_Burke ) in 2009 since then my addiction to constant tweeting has increased and it was through my twitter timeline that I first found out about the idea of a Florence Book club.
The Flows book club itself was a concept thought up by the Irish Flow Leah Moloney (@leahmoloney ), the Book Club itself can found under the twitter name BetweenTwoBooks which is a playful twist on the song “Between Two Lungs” featured on Florence and the Machine’s debut album “Lungs”.
The initial set up of this book club happened around a month ago, much to the excitement of her fans, Florence Welch ( @flo_tweet ) began to tweet more often about books. In short 140 character updates fans were able to get an insight into the literature taste of Florence Welch ranging from Virginia Woolf to Jane Austen. Previously, it was well known that Florence herself is foremost a bookworm who enjoys poetry and reading in her spare time. It is quite evident the books she reads may also influence her darker lyrics. Florence has even stated in interviews that “Seven Devils” a song featured on the current album “Ceremonials” was inspired by the book "If he hollers let him go" by Chester Himes.
At the time of these tweets I was following Leah when she tweeted suggesting that there should be a Florence Book club , a place where Florence could tell her flows what book to read and once they read it within a certain time frame they could discuss it online.
I thought this was a fantastic idea, it enabled the chance to talk to new Flows online and it would also further my knowledge of great literature. I was already aware Floetry was established ( a place where people could submit Florence and the Machine related art and poetry ) so I was pretty sure other members of the Florence fandom would approve of the Book Club idea too.
Leah established the Flows Book Club account on twitter and kept it up to date with the help of Abbie Whitehead, Jessica Fleming, Kiera Hood and Heather Hale. It was now time to try and get Florence Welch involved and notify the rest of the Machine of the actual twitter account. If Florence did not respond in anyway it would be unable to go ahead. Thus a spam of Book Club related tweets were sent to @flo_tweet until finally there was a break through.
Florence not only retweeted BetweenTwoBooks, she tweeted them, followed them, recommended a book (Opposed Positions by Gwendoline Riley) , direct messaged Leah about the Book Club, she also posted details of BetweenTwoBooks on the Florence and the Machine Facebook page which has over 3 million likes, she sent a twit pic of herself reading the book and during the performance at Indianapolis , USA (which coincidently is where some of the book is set) she brought out the book on stage and informed the entire crowd about the Book Club and its twitter account @BetweenTwoBooks .
This book club has now got recognition from Florence Welch and Florence fans all over the world. I can only imagine how happy Leah must feel about it, it is a dream come true for any Florence fan to be in her position, it has been a major success and I am so proud that she has allowed such a simple activity as reading to connect so many Florence fans all over the world.
I look forward to discussing “Opposed Positions” by Gwendoline Riley; the first book that Florence nominated, the book was released last June and can be bought on Amazon here . If anyone is interested in taking part in the Book Club, the finish date for reading is the August 31st so there is still time left to get involved.